What is SAML SSO and Why It Matters for Your Organization?

What is SAML SSO and Why It Matters for Your Organization?

What is SAML SSO and Why It Matters for Your Organization

SAML SSO (Single Sign-On) allows users to access multiple business applications using a single set of credentials—typically their work email and password. Instead of juggling multiple logins, users sign in once through a secure identity provider and gain access to all the tools they need.


How Does SAML SSO Work?

SAML SSO acts as a secure bridge between your Identity Provider (IdP)—such as Microsoft Azure AD, Okta, or Google Workspace—and the apps your team uses, like [Insert Your Product Name]. When a user tries to access an application, the IdP verifies their identity and automatically signs them in.


Key Benefits of SAML SSO

1. Stronger Security

  • Reduces the risk of password-related breaches.

  • Eliminates the need for storing passwords in multiple apps.

  • Enables immediate revocation of access from a central admin dashboard.

2. Streamlined User Experience

  • Sign in once, access everything.

  • Fewer password resets and login-related support requests.

3. Simplified User Management

  • Add or remove users from your identity provider to instantly control app access.

  • Enforce organization-wide security policies like 2FA or password rotation.

4. Faster Employee Onboarding & Offboarding

  • New hires get instant access to required tools.

  • Offboarding happens with one click—ensuring no loose ends.

5. Supports Compliance Requirements

  • Centralized logging helps with auditing user access.

  • Assists in meeting SOC 2, ISO 27001, HIPAA, and other compliance frameworks.

6. Designed for Scale

  • Manage access efficiently as your team or company grows.

  • Works seamlessly across departments, locations, and remote teams.


Supported Identity Providers

Our platform supports SAML SSO with most major identity providers, including:

  • Microsoft Entra

  • Okta

  • Google Workspace

  • Zoho Directory

  • And any provider that supports SAML 2.0


Getting Started with SAML SSO

If you're ready to enable SAML SSO for your organization, visit our SAML Setup Guide or get in touch with your account manager for personalized assistance.


Frequently Asked Questions (FAQs)

Q: Do I need to be an admin to enable SAML SSO?
A: Yes, you need admin privileges both in our platform and in your identity provider to configure SAML SSO.


Q: Is there an extra cost to enable SAML SSO?
A: SAML SSO for Google, Microsoft and Okta is included in all of our plans at no additional cost. If you need pricing for any other identity providers, please check with your account manager for more details.


Q: What if my identity provider isn’t listed?
A: If your IdP supports SAML 2.0, it’s likely compatible. Reach out to our support team for help with the setup.


Q: Can users still log in with email and password after SSO is enabled?
A: By default, we recommend enforcing SSO for all users. However, it is possible to allow both SSO and email/password logins during a transition period. Contact support for assistance with this setup.


Q: What happens when an employee leaves the company?
A: When you remove or disable the user in your identity provider, their access to our platform is automatically revoked. No extra steps are needed.


Q: Is SAML SSO different from OAuth or OpenID Connect?
A: Yes. SAML is most commonly used for enterprise single sign-on with identity providers like Azure AD and Okta. OAuth and OpenID Connect are more often used for authorizing access in consumer apps and modern web platforms.

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